As part of the UKAID-supported program "Advancing Environmental Protection, Climate Change and Democratic Resilience in Georgia: Phase 2," the Westminster Foundation for Democracy (WFD) presents the knowledge product "How Should Media Talk About Climate Change." This resource is specifically developed for media representatives and journalists in Georgia, aiming to advance environmental and climate change reporting.

The document serves as a valuable guide, offering effective communication strategies for discussing climate change in the media. It provides essential guidance on crafting compelling narratives and employing engaging storytelling techniques to effectively convey the urgency and significance of climate change to the public.

By utilising the strategies presented in this resource, media professionals can enhance their ability to communicate the complexities of climate change in a way that resonates with audiences. The guidance helps journalists to convey scientific information accurately, capture public attention, and inspire action towards addressing the pressing challenges posed by climate change.

This resource emphasises the power of storytelling and the importance of framing climate change discussions in a manner that connects with diverse audiences. By employing effective communication strategies, media representatives can bridge the gap between scientific findings and public understanding, fostering a more informed and engaged society.

Please note that the knowledge products are published under the responsibility of the authors and may not necessarily represent the views of the Westminster Foundation for Democracy (WFD) and the UK Government.